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About SunriseDirect

Local Departures for Local People!

Choose from over 95 free local departure points. There are few holiday companies in Britain that can claim such a long and distinguished history as SunriseDirect. Needless to say we are very proud of our past and, of course, our East Anglian roots. For decades we’ve been totally committed to providing local people with a truly unbeatable holiday service, and our network of local departure points across Norfolk, Suffolk, Cambridgeshire and Essex is an important part of that rich heritage.

Unlike many other companies, SunriseDirect is focused on the East of England, and we know the region like the back of our hand. Journeys are often swifter because of that special knowledge, and that often means you will be relaxing at your destination while customers with other companies are still on the road!

On a SunriseDirect holiday you can sit back and relax right from the start, safe in the knowledge that everything has been carefully planned, with experienced people on hand if you need any help. From start to finish there’s no need to worry about a thing.

Coach holidays and more… for less!

For more than forty years, hundreds of thousands of holidaymakers have travelled with SunriseDirect to destinations throughout beautiful Britain and scenic Europe. We have been organising the best coach holidays for decades - no-one knows more about it, and no-one does it better - that’s why we are East Anglia’s favourite coach holiday company! At SunriseDirect we offer our holidays directly to you, our customers, rather than through travel agents, and we pass the massive savings on to you. That way you get more, for less, without losing any peace of mind. And remember, SunriseDirect is a fully bonded member of ABTA so your holiday money is completely safe and secure. Trusting one of the regions most respected holiday companies means you couldn’t be in safer hands. And booking your SunriseDirect holiday won’t cost you a penny either - we even pay for your telephone calls!

Scenic coach touring – from £99

With a choice of convenient local departure points, carefully planned sightseeing excursions, complete luggage handling, comfortable tour coaches and marvellous tour drivers with years of experience behind the wheel, you simply can’t beat a SunriseDirect coach holiday. For 2016 there are lots of tempting new destinations too, taking-in the best of Britain and continental Europe. And because our holidays are designed for local people, we think you’ll enjoy the experience that little bit more.

Holidays by Air

Whether you’re heading for the sun, or a destination closer to home, a SunriseDirect holiday by air offers real value for money. And flying from airports in our region means you’ll get there with the minimum of fuss.

Ocean Cruising - with FREE door to door service!

Join us aboard the Magellan to experience some of the best value cruising afloat! Enjoy wonderful food, friendly service and sparkling entertainment - and a FREE Door to Door service too!

River Cruising

Glide peacefully along Europe's waterways from the comfort of your own floating hotel! Nothing quite beats the sheer joy of River Cruising, and for 2016 we have five of the very best for you to choose from.

Self-drive holidays

Our Self-Drive Holidays are always popular, and for 2016 we have all your favourite destinations to choose from. And with prices starting from just £35 per person per night half board, it pays to explore the open road with SunriseDirect.

Festive Fun!

Leave the endless Christmas preparations and planning behind, and join us for a Christmas to remember - complete with lashings of festive fun, food and friendship. Choose from Christmas holidays, special pre-Christmas Turkey and Tinsel treats, and New Year breaks too.

Book direct and save money

Booking your SunriseDirect holiday couldn’t be easier, and it won’t cost you a single penny either - our special free-phone number is open seven days a week, and our highly trained staff are ready to advise you on all aspects of our holidays. Call us today and let us pick up the bill!

Just for groups!

Our holidays are perfect for groups of 20+ travellers, and offer great value for money. Our experienced just for groups! Bookings team will help to plan your group getaway so that you can relax and enjoy the fun! If you are a group leader, call now and mention this brochure to receive our exclusive SunriseDirect group bookings discount. Call: 01603 886740 or Email

No luggage worries

Luggage worries are a thing of the past on a SunriseDirect coach holiday. After arriving at your local departure point the next time you’ll see your luggage is in your hotel bedroom. Sadly, you’ll have to unpack yourself!

Single? Come and join us!

A SunriseDirect holiday creates the perfect atmosphere to relax and make new friends, so it’s fine if you are on your own. We charge no additional supplements for single bedded rooms on UK mainland holidays.

Total Peace of Mind

SunriseDirect is a fully bonded member of ABTA, and our holidays by air are protected by the Civil Aviation Authority, so your hard earned money is completely safe and secure. We also adhere to ABTA members’ strict Code of Conduct so you can rely on professional integrity and high standards of customer service too. If you book a holiday with a company that is not a member of ABTA you could well be risking the quality of your holiday, and your money

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Late availability

Need to get away? Search our wonderful late availability holidays.

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Sunrise have been organising the best coach holidays for decades. No-one knows more about it, and no-one does it better