East Anglia's favourite
coach holidays company

Renowned for providing memorable and cheap coach holidays in the UK, our team at Sunrise Direct are ready to transport you to the best destinations in the UK and Europe. With a huge selection of itineraries to choose from, your next getaway is just a click away.

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COVID-19 Update

COVID-19 UPDATE – Last updated 5th August 2020

You will have no doubt learned of the demise of Shearings Holidays, and the mass redundancies announced by airlines, restaurant chains and hotel groups, and we are sorry for the effect this is having on the customers who trusted them, and the loyal staff who relied upon them.

The global pandemic has had a huge impact not only on individuals, families and front-line workers, but also many industries and our economy. Although the travel industry is being particularly hardly hit, rest assured we have always been in business for the long term. Our company has been in the same ownership for the past 35 years and we have followed the motto ‘save for a rainy day’. The rainy day is upon us, and our diligence and financial prudence over the past thirty five years protects us, and our customers, from any negative effect of the coronavirus crisis. We have the depth of resources to withstand whatever is thrown at us, and we will be here you for you always, come what may. As long standing ABTA members all future bookings and holiday payments are completely safe and secure, so you face no risk now or in the future.

After closing our Head Office temporarily in mid-March, as instructed by the Government, we are now gradually inviting our staff back to work in a safe and measured way. We have already contacted almost all of our customers whose holidays have been disrupted, offering the same holiday, at the same price, at a future date, or a Refund Credit Note which can be redeemed against any of our holidays departing in 2020 and 2021. If the Refund Credit Note has not been redeemed by March 31st 2021 it can be exchanged for a full cash refund.

We have been working tirelessly behind the scenes to ensure that you have the very best choice of holidays, at the best possible prices, when it’s once again safe to travel. We have just launched our Early Bird 2020/21 preview brochure featuring our famous pre-Christmas Turkey & Tinsel treats, luxury Christmas Holidays and wonderful New Year celebrations, together with a plus a preview of our new Spring and Summer 2021 selection, and you will not be disappointed. We simply can’t wait to show you the thousands of great value holiday adventures we have in store for you!

Whilst holidays might not be a necessity, they are an important part of enrichening our lives, creating memories and making new friends, so the sooner we can enjoy them, the better. We are so looking forward to reuniting with all our loyal friends and amazing supporters. We have missed you so much over these past months, and we are so looking forward to meeting a whole host of new friends too. You are so welcome to join us and become part of our amazing journey together.

We hope you all stay safe and well and have been coping throughout all the uncertainties and new normalities that Covid-19 has introduced. I think we have all had some time to reflect and re-evaluate priorities in this strange and unpredictable time.

Stay safe, be kind to yourself and one another, and we look forward to hearing from you soon.



Find your perfect getaway

Coach Holidays

Coach Holidays

As East Anglia’s favourite cheap coach holidays company, we have more than 95 local pick-up points waiting to take you away on a fun-filled holiday across the UK or Europe! What are you waiting for?

Coach Tours
Festive Coach Holidays


Meet new friends, see new places and get ready for the festive season! Enjoy cheap coach holidays in the UK as well as trips to European Christmas markets. Expect plenty of excitement.

Festive Coach Holidays

Ocean & River Cruises

Come sail away with us on our affordable river cruises, which meander down magical waterways through Europe. Or venture further afield on our ocean cruises with FREE home pick-up.

River cruises

Great value coach tours for all

We have always been dedicated to providing local people with cheap coach holidays packed with fun! Whether you're looking for coach holidays in the UK or something further afield, if you book with SunriseDirect, you’ll be booking on the sunnyside!
Our Coach Holidays from Norfolk, Suffolk, Cambridgeshire & Essex explore many parts of the UK and Europe, and all come with the service of one of our friendly SunriseDirect Coach Drivers, who are knowledgeable, experienced and the best in the business!

We’ve been around for more than 40 years, so we know what we’re doing when it comes to arranging your accommodation! Our hotels are chosen around your tour, making sure they’re a great base for a comfortable night after a day of exploring.

SunriseDirect coach holidays include sightseeing excursions, all within the cost of the tour, so you know you’ll be shown the finest sites of the resort and its surrounding areas during your holiday.

  • Book direct and save £££'S

We are a fully bonded member of ABTA and our holidays by air are protected by the Civil Aviation Authority, so your hard earned money is completely safe and secure.

We also adhere to the ABTA members' strict Code of Conduct so you can rely on professional integrity and high standards of customer service too.

For the latest travel advice from the Foreign & Commonwealth Office including security and local laws, plus passport and visa information, visit www.gov.uk/foreign-travel-advice. Please note that advice can change so please continue to check up until your travel date.

Fantastic coach holidays in the UK and Europe

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