East Anglia's favourite
coach holidays company

Renowned for providing memorable and cheap coach holidays in the UK, our team at Sunrise Direct are ready to transport you to the best destinations in the UK and Europe. With a huge selection of itineraries to choose from, your next getaway is just a click away.

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COVID-19 Update

COVID-19 UPDATE – Last updated 5th May 2020

As you will be aware, all holiday companies have been forced to temporarily suspend their operations due to the threat to health of the Covid-19 virus and we have currently taken the difficult decision to suspend all coach holidays up to and including the 31st July 2020. If you were due to travel during this period you should already have heard from us and we will keep you updated on developments once we are in a position to do so.


Following the Government instructions, that were issued on the 23rd March, our offices have remained closed for the protection and safety of our staff and the wider public. For this reason we will be unable to take any calls from our customers for the time being, but we hope that soon after the Government restrictions are lifted we will be able to operate again normally.


Whilst our offices remain closed please be aware that we are unable to accept any post but can be contacted by email at resadmin@theukholidaygroup.com You can also contact us at this email address should you wish to defer a holiday booked to travel from August onwards to a later date. We have a limited number of staff working from home, Monday-Friday 9am-5pm, so please bear with us and your patience is greatly appreciated.


If you do contact us please ensure you include your booking reference and date of travel so we can identify your holiday details.

For your total peace of mind we are members of ABTA, and licensed by the CAA, so your money is completely safe and protected in your name at all times. As soon as we are able to we will issue you with an ABTA approved Refund Credit Note which will explain your options in respect of your deferred holiday.

We thank you for your continued custom, loyalty, and patience during these uncertain times. Please stay safe and well, and we look forward to seeing you again soon.



Find your perfect getaway

Coach Holidays

Coach Holidays

As East Anglia’s favourite cheap coach holidays company, we have more than 95 local pick-up points waiting to take you away on a fun-filled holiday across the UK or Europe! What are you waiting for?

Coach Tours
Festive Coach Holidays


Meet new friends, see new places and get ready for the festive season! Enjoy cheap coach holidays in the UK as well as trips to European Christmas markets. Expect plenty of excitement.

Festive Coach Holidays

Ocean & River Cruises

Come sail away with us on our affordable river cruises, which meander down magical waterways through Europe. Or venture further afield on our ocean cruises with FREE home pick-up.

River cruises

Great value coach tours for all

We have always been dedicated to providing local people with cheap coach holidays packed with fun! Whether you're looking for coach holidays in the UK or something further afield, if you book with SunriseDirect, you’ll be booking on the sunnyside!
Our Coach Holidays from Norfolk, Suffolk, Cambridgeshire & Essex explore many parts of the UK and Europe, and all come with the service of one of our friendly SunriseDirect Coach Drivers, who are knowledgeable, experienced and the best in the business!

We’ve been around for more than 40 years, so we know what we’re doing when it comes to arranging your accommodation! Our hotels are chosen around your tour, making sure they’re a great base for a comfortable night after a day of exploring.

SunriseDirect coach holidays include sightseeing excursions, all within the cost of the tour, so you know you’ll be shown the finest sites of the resort and its surrounding areas during your holiday.

  • Book direct and save £££'S

We are a fully bonded member of ABTA and our holidays by air are protected by the Civil Aviation Authority, so your hard earned money is completely safe and secure.

We also adhere to the ABTA members' strict Code of Conduct so you can rely on professional integrity and high standards of customer service too.

For the latest travel advice from the Foreign & Commonwealth Office including security and local laws, plus passport and visa information, visit www.gov.uk/foreign-travel-advice. Please note that advice can change so please continue to check up until your travel date.

Fantastic coach holidays in the UK and Europe

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